In this age of social media, organizations of all sizes are starting to think very carefully about how to approach social media as it relates to their employees, both in how their employees represent the company brand through their personal channels, and how they represent themselves as it relates to the company.
There’s a fine line between controlling your company brand and giving employee’s freedom to express themselves, but it’s a line company leaders need to consider and pay attention to. And it’s not just what employees tweet, post on Facebook or upload to Instagram that matters. What your employees do in both the physical and digital worlds says a lot about your company, whether you like it or not. […]